Tracking your website’s traffic

Tracking your website’s traffic

You need to have more than one strategy to send traffic to your site. You can make use of an automated traffic generator, or you can buy traffic. There is the option to invest in organic search engine optimisation, social media marketing and pay per click adverts. These strategies have different impacts on your business, and this is the reason you need to invest in tracking your website’s traffic.

It is important for you to track the traffic coming to your website similar to how a store will record its stock, the most moving and the least moving products. As a webmaster, it is important for you to quantify the number of visits in a day and the time the visitors spent on the website.

In this article, we will furnish you with some of the tools that you can use to analyse the traffic on your website

Google has a myriad of tools that you can use. Make use of Google analytics to evaluate how your website is performing. Google Analytics is free, and you need not worry about your budget constraints. You need to get your site indexed, and you also need to add the script to your site. With the analytics tool, you can tell the time your site was visited, the IP address used by the visitors, and the location of your visitors in a myriad of more characteristics.

Another tool is Alexa. It is a globally accepted leader in the ranking tools. The critical function of Alexa is to give you the rank of your site. This will not assist you in any way when it comes to getting traffic to your site. You might be demoralised when you first check your site on Alexa but this should not be the only information you get from your site, there are other factors and information that you need to look at when checking for information on Alexa. This information includes your audience’s demography, location, gender, page views, bounce rate and links among others.