Avoid these 3 unethical tactics to make your online business better
With the current consumer market, the marketplace requires you to be transparent and genuine with your audience and consumers. With the World Wide Web and social networks, it is possible to leave feedback on the company’s social media page and website. If you take a look at your email’s spam folder, you will realize that there are more unethical marketers then you would think. These are the kind of marketers who are only worried about the short term success and not the long term.
Many of these people spamming your email are affiliate marketers. This business seems to pay since these kinds of guys are all over sending emails to thousands of addresses. This is not sustainable since these kinds of practices will not be wise for a business that’s looking for long-term success.
- Making use of irrelevant images
From research done time and again, there is proof that humans find visual content to be more appealing. Visual content that is eye catching will be more attractive compared to plain content. Many affiliates who are using bait and switch tactics will us sex content to advertise content or products that are totally different from the product or services offered by the email spammer.
- Using Hyperbolic Statements
Advertising is considered to be one of the great evils in the modern time. There are plenty of hyperbolic adverts on the internet that are capitalizing on the pains of people in the worst ways possible. This being the case, there are plenty of adverts that are passing regulators and making it to the web for innocent audience to consumer. With such advertising, be sure that your business will be hurt and will not be a brand that people will like in the future.
- Pushy tactics in making your sales
Many are the times you will see people complaining about cold calling and spam mail among other invasive advertising methods. When you become too pushy about your strategy in marketing, this might be more harmful to your business than making hyperbolic claims on your services and products. No one is happy with the pushy sales person who is pushy and only looking forward to make quick money.