Sources that have the best converting visitors
When you talk about the traffic sources, you need to be specific on whether this is social traffic or whether it is organic traffic. If you’re referring to social traffic, you need to determine whether this is traffic from Facebook, Twitter or Instagram. This proves that there isn’t any specified answer to such a question since the source will have different conversion rates. When it comes to the industry, the period and the region targeted, the conversion rates are different even if the source of traffic is the same.
If your traffic is coming from Google, the conversion rate will be different and will depend on the queries people have. With that being said, the best thing to do is to check your analytics, this is the best data that you can refer to when you want to know your conversion rates from one source to another.
In this part of the post, we are going to look at the different sources of traffic and the advantages and disadvantages each has. With the information we will provide, you will be in a position to determine the best traffic sources when you compare it with your own data from your analytics.
This can be traffic from the different search engines. Most of this traffic will be from Google but you will also have other traffic from search engines like Yahoo, Bing and DuckDuckGo. Even though you will be targeting traffic from Google, knowing about the traffic from your smaller sources will help understand their intentions even better.
The different queries that your traffic has will show their intentions. Each type of content you have should focus on the kind of users who will be landing on it and this will assist you in determining the kind of content you should come up with in the future to guide them deeper.
Paid Search Traffic
The sources for this traffic is similar to the organic traffic but when it comes to Google your traffic will be coming from AdWords and this means you will be spending money on Google Display Network and Google Search Results. Depending on how competitive your niche is, the amount you pay will depend on it.
There is also the YouTube paid search program that you can use when you need to advertise your video content. This will come in handy when you want traffic to be taken to your video on YouTube since people visiting YouTube want to stay on YouTube and not leave to your site.
Organic and Paid Social Media Traffic
Traffic from social media is generally free even though some of the networks will have paid ad networks as well. With the organic traffic from social media, you have the ability to build a community with this kind of traffic and it’s possible for you to do market research with it.
On the draw-down, social traffic does not convert that well unless you have a great product or great offer.
When it comes to the paid aspect of the social media traffic, the biggest audience is on Facebook and this means that they will be more expensive compared to other social media websites. With a social media network like Facebook, you are able to manipulate your costs and conversions for the whole exercise to be effective. Other social media networks you can consider are Twitter and Reddit.