Redesign your website without hurting your traffic

Redesign your website without hurting your traffic

When you decide to redesign your website, you risk losing a huge chunk of your search engine ranking. This problem will be experienced when you outsource this task to third party SEO professionals yet you can handle this by yourself. The design of the website plays part in your SEO and this is why you are supposed to handle it. When you assign this task to someone else, they might mess up with some of the SEO elements on your website and this will make your site lose a lot of the search value.

Here are some tips on how to go about your redesigning

Perform a data verification exercise

The first thing you should do is index your website and this will be made easy by using screaming frog which will work great in harvesting the data you need. The kind of data that you will harvest with screaming frog will be the H1 tags, meta data, URLs on your page, titles and internal links among other.

With this data, you will be able to solve problems the site might have had and also assist you in putting things in order when the redesign is over.

Don’t alter the structure of the URL

Try as much as you can not to alter the structure of your URLs. The URLs assist Google in indexing your content as well as assigning value to the content. The value of your content is connected to your URLs and when you alter them Google will take it as a new page and to make matters worse, the content can be taken as a duplicate to another page.

Check your content’s value before you remove it

Your old content can still be valuable as long as it’s not duplicate. Your old content might still be bringing you traffic. More to this, the content might be acting as a landing page to a couple of links that are existing.

Other things you can do are:

  • Maintaining your Meta information
  • Test your site
  • Be sure that your new website is mobile friendly