5 Reasons why you need to concentrate on mobile traffic in 2018
Mobile web has proven to be a goldmine if you want to grow your web traffic. This is an opportunity you need not pass on as a company if you want high action rate, and a huge audience. In this post, we will give you reasons on why you should not pass on mobile traffic in 2018.
- More traffic is found on mobile devices and not desktop computers
Since the popularisation of smartphones, the international web usage has changed at a trajectory rate. In 2016, it was established that more people were using smartphones compared to desktop computers. This trend will not be changing soon and Cisco is predicting that between 2016 and 2021 there will be an increase in mobile traffic sevenfold.
- Accommodate more mobile users and you will attract more mobile users
As a digital marketer, you need to know about the latest changes in Google algorithm. Every time Google changes their search rankings, it is a game changer. In 2016, there was notable change since Google altered their algorithm to favour mobile friendly sites. When you choose to work with mobile users, you will get an audience that will spend more time on your site. With the change done by Google in 2016, it means that you will be getting good ranks in search engine results.
- People will take actions when they search from their mobile devices
When mobile web came to be, people used it when need arose but this is not the norm right now; people are using their mobile phone to perform all their online activities. When one searches for a local business on their mobile web, 88% will call or visit the premise within 24 hours.
- Mobile web will reach all demographics
In USA, 77% of all adults have smartphones; and most of them are in their youth years. The high rate of use in smartphones cuts across gender, race, ethnicity and education.
- More time is spent on mobile compared to desktop devices
Most of the time you will only use your laptop or desktop when you’re at home or work doing dedicated tasks. When it comes to mobile devices, they are with you 24/7.