Reasons you need to focus on mobile traffic in 2018


Reasons you need to focus on mobile traffic in 2018

Do you want to increase your site’s traffic? The mobile web is currently a goldmine; this is an opportunity no company should pass. In this post, we will give you reasons as to why you need to invest in growing your mobile traffic.

Mobile has more traffic compared to desktop

Since smartphones came to be, internet usage has shifted at a steady rate. People are currently browsing the web with their phones more compared to desktops. This trend does not seem to change and Cisco has predicted that between 2016 and 2021, mobile web traffic will increase by seven times. As a business person, this growth needs to be an opportunity for you to reach more customers.

When you accommodate more users you will attract more of them

Digital marketers want to be on top of Google algorithm; when Google makes an update of their services, everything changes. Things changed in 2016 when Google updated their search algorithm to give priority to mobile-friendly sites. When you give preference to mobile users, they will spend more time on your site. When you adhere to Google’s new update, you will get higher in search engine ranking.

People will take action from searches done on mobile

When the mobile web started, things were hard and people used the internet on their phone when there was a need. Nowadays, this is the main way people are handling their online activities. When one makes a search on a local business through the mobile web, 88% will visit or call within 24 hours.

All demographics will be reached through the mobile web

About 80% of adults in the US have smartphones; this constitutes of 92% of those who are under the age of 19 years and 88% of them are in the 30-49 age bracket. Because of the high rate of smartphone use, people in different levels of education, races, incomes and genders are reached.

More time is spent on smartphones compared to desktops

A study indicated that in the US, 71% of the time people spent with digital media is on smartphones. It all makes sense since you will only be using your laptop or desktop when you are at work or at home working on different tasks. When you compare this to mobile devices, you use them 24/7.

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