4 Ways that will increase your Landing page sales
Your landing page is a link between your clients and the expected profit. When you do not have it, hope that your blog will catch the eye of your visitors and make them like your product or be hopeful that your sales executives will connect with the right people at the appropriate time for the purchase.
Make sure that your landing page will be focused and have the right optimizations. Worry not about the SEO, just make use of the traditional steps to avoid copied or spam content.
- Make your page design better!
Your landing page design says a lot about the audience you attract, as well as, the product. You might have simple products that will not need you to have more than 100 words in bullet points to make it across everything. You can have services that are more detailed and will need more information.
Remember to make your landing page easy to navigate, your visitor needs to navigate without problems across your website. Activities you should attach to your landing page can be scrolling, clicking on a video or filling out a CTA form.
- Come up with a better CTA
The call to action is the final word and is the neon button that will make the visitors to request for your product or services. This tends to be the best and crucial part of your landing page.
It would be smart is you had multiple instances of your CTA or have one that scrolls. With this, even when you have a long landing page, you will have a CTA that’s visible all the time.
- Have a social proof
This is a show of trustworthiness. Make use of legitimate social proof on your site and this will make users feel more confident in your services or products.
Some of the social proofs you can make use of are
- Customer testimonials
- Numerical statistics
- Logos of trust
- Search Engine Optimization
Having the right SEO on the landing page will take you a long way. You do not have much to work with since you might want to focus on certain keywords and keyword densities. Have your keywords appearing on the meta title and descriptions. The keywords should as well appear on your content a couple of times.