10 Keyword Spy tools to take your competitor’s traffic
In this article you can find information about useful keyword spy tools. People think that the only way for them to get keyword information would be through Google Analytics and this offered a lot of data to assist in optimization processes. All this was going well until the not provided plague kicked in.
The ‘not provided’ phrase was a way for Google to hide keyword information and this went on until they almost hid all the information. They did not sort out this system that hid the data and started telling the webmasters that they wouldn’t fix it since they wanted people to focus less on keywords.
This is not a bad move by Google but this raises another question; how will we be planning for our content? Even though they want to get rid of the long-tail use of keywords which do not make sense at times, there are topics that webmasters want to focus on and these are keywords by themselves.
Keywords matter but they are not as important as they were in the past. We need not focus much on the keyword density or exact matching of the phrases. Nowadays Google are using semantic analysis and this means that you can type one thing in the search bar and another using synonyms of the original words used but the results will be different. This means that as long as your content is valuable it will rank high.
With all these new technicalities, it shows that modern day keyword analysis is more of content and backlink analysis. You need this analysis to know the kind of content your competitors are publishing an see the sites that they are linking to. This might not be firm data but it gives you an idea on the topics you will cover.
Google chose not to give the webmasters the information they wanted but you need not worry about it anymore as there are plenty of tools that you can use to get the data that you need to make your websites position themselves better with your competition.
What are some of these tools that you can use for this analysis?
- SEO Spyglass
- Traffic Travis
- Majestic SEO
- MOZ Opensite Explorer
- Small SEO Tools
- Inspyder Backlink Monitor
- LongTail Pro